The transition began in July 2011 and was completed by the end of 2012. On, Nokia announced the discontinuation of the Ovi brand and the services rebranded under the Nokia brand. As of January 2012, there were exactly 10 million downloads every day, also 158 developers reached over 1 million downloads for their Applications. Throughout its lifetime it faced strong competition particularly from Apple's App Store. It was initially available for internet-enabled Nokia feature phones and S60 smartphones, and also accessible via the web and on PC. Ovi was first announced in 2007 and was a move into the world of Internet services and applications. With the announcement of Ovi Maps Player API, Nokia started to evolve their services into a platform, enabling third parties to make use of Nokia's Ovi services. Nokia's aim with Ovi was to include third party developers, such as operators and third-party services like Yahoo's Flickr photo site. Nokia focused on five key service areas: Games, Maps, Media, Messaging and Music. The Ovi services could be used from a mobile device, computer (through Ovi Suite) or via the web. Ovi by Nokia ( Finnish: ovi, lit.'door' ) was the brand for Nokia's Internet services.
